---
title: Reaktor Live, June 27, 2023
description: Reaktor Live, June 27, 2023: Maximizing Growth Through Accessible and Actionable Data. Sarth Calhoun of Reaktor with Michele Stone of Paramount, moderated by Ian Fosbery; the recording is on YouTube.
url: https://www.sarth.net/sightings/reaktor-live-2023/
facet: message
credit: Reaktor Live, June 27, 2023, “Maximizing Growth Through Accessible and Actionable Data”: Sarth Calhoun, Reaktor engineering lead and lead data architect, with Michele Stone, VP Advanced Advertising Product and Planning, Paramount; Ian Fosbery, Reaktor, moderating. Recording on Reaktor’s YouTube channel, July 14, 2023.
author: Sarth Calhoun
---
[Sightings](/sightings/) / Reaktor Live, 2023

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# Reaktor Live, June 27, 2023

Maximizing Growth Through Accessible and Actionable Data: a webinar with Michele Stone of Paramount, moderated by Ian Fosbery.

Reaktor Live is [Reaktor](https://reaktor.com)’s webinar series. The session on June 27, 2023 was “Maximizing Growth Through Accessible and Actionable Data”: Michele Stone, VP of Advanced Advertising Product and Planning at Paramount, and me, Reaktor’s engineering lead and lead data architect on that account, with Ian Fosbery of Reaktor moderating. Reaktor put the recording on its YouTube channel on July 14, 2023.

I was a data engineer at Reaktor, embedded in Paramount’s Advanced Advertising data organization; the team built and ran the advertising data pipeline. That work is on [Work](/work/), and the pattern behind it is written up in the [external-tables series](/transmissions/external-tables/).

[Embedded player](https://www.youtube.com/embed/Tn0FxV9NKns)

The credit: Reaktor Live, June 27, 2023, “Maximizing Growth Through Accessible and Actionable Data”: Sarth Calhoun, Reaktor engineering lead and lead data architect, with Michele Stone, VP Advanced Advertising Product and Planning, Paramount; Ian Fosbery, Reaktor, moderating. Recording on Reaktor’s YouTube channel, July 14, 2023.

## The panel

Michele Stone and Ian Fosbery each announced the session on LinkedIn in June 2023, and both posts are still up: [Stone’s](https://www.linkedin.com/posts/michele-stone-8150784_reaktorlive-engineering-data-activity-7074460781097955328-Qtbo) and [Fosbery’s](https://www.linkedin.com/posts/ian-fosbery_very-excited-to-be-moderating-this-chat-with-activity-7074777948012105728-AzwC). The registration page on Livestorm is gone. The recording is the record.

Date, title and billing are from the recording on YouTube and the two LinkedIn posts. Titles are as the session billed them.